Winning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike, is a handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers.
Winning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more.
Extensively revised and updated in 2012, the third edition is extremely thorough and detailed. Particularly useful are the numerous checklists and appendices which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.
Winning Political Campaigns is so thorough because few other authors can combine Bike's background: candidate, officeholder, political worker and volunteer, award-winning journalist, historian, public relations professional, publications director, government employee, fundraiser, and budget director.
Winning Political Campaigns is highly readable because of real-life examples drawn from not only the political world, but from the worlds of sport, higher education, history, and more. Bike is as likely to make a point with a quote from The Bible or an example from a baseball manager or Star Trek as he is to quote or use examples from political figures.
The format of Winning Political Campaigns and much of the information in it makes it perfect for those working on low-profile, grassroots, and local races.